STIREX

Jurassic Pizza

One of the things I hate most in the world is going into a restaurant and coming out with my clothes smelling of food. A short time ago, at a pizzeria, I was sitting at the table next to a couple of guys: they were having a beer while waiting for their pizza. I didn’t know what they had ordered but soon my nose began to scream and my eyes to water: the waiter had just brought a pizza with spicy sausage and onion. Just as in times of danger you think about getting to safety, my first thought was to run away, but it was too late, my pizza was coming-I would have to throw my clothes away.

With Stirex, I wanted to recreate the scent of cleanliness that one smells upon entering a laundry room, which erases unpleasant odors and tastes like new again.
Actually, the name of this perfume comes from a trip to New York City: while strolling between Fifth Avenue and Broadway, I came across the famous Flatiron, a giant building in the shape of an iron that also reminded me of a dinosaur, hence the name Stirex.